This poster created by Transport for London is part of their awareness campaign of road safety. This poster along with others that they have produced participle stand out and make you think about your actions either being the driver or just the someone crossing the road. The words that stand out I think are 'STOP' 'THINK' 'LIVE' as if we don't do this then we will end up like the boy on the floor who has been hit by a van and now his life is over.
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